Retail media meets CTV

What happens when retail media and CTV advertising meet? Retail platforms, video services and tech vendors are collaborating to build a “retail video” ecosystem delivering off-site retail media, retail attribution, shoppable TV ads and TV platforms as retail media. Early mover deals/partnerships include Walmart’s Vizio acquisition, NBCU - Instacart, Paramount - Shopsense, and Roku - Shopify.

We’ve produced an infographic, based on insights from our recent advisory work, illustrating emerging opportunities - top level, initial estimates, to be refined, comments welcome. We see opportunities for TV platforms, broadcasters, streamers and retail media platforms to collaborate to develop new propositions and revenue streams - as well as challenges putting tech infrastructure and deals in place. For tech vendors and media agencies there is a growing opportunity to bridge the video - retail gap, especially around data services.

Please email us if you would like a briefing about these opportunities, implementation and go to market considerations.