Clients
Our team are trusted advisors to leading global tech firms, agencies, broadcasters, publishers, investors, regulators and governments around the world.
Ad Tech Growth Strategy
A leading global ad tech vendor had developed a new line of business critical to its commercial sustainability and growth. The senior management team wanted an independent assessment of this business to ensure that it was on the right track, and optimised for growth. We conducted a strategic review involving competitive benchmarking the proposition to identify strengths and gaps; then identifying market opportunities through research into client needs and procurement; market sizing and forecasting; and assessment of competitive dynamics. We then worked with the client to clarify product positioning and to develop a growth strategy and investment plan.
Audience Measurement Market Insight
A leading international TV and video audience measurement vendor wanted to understand how its peers around the world are developing cross-screen and cross-media measurement services, and to identify new technologies and services to add to its offering. Our team organises monthly knowledge exchange sessions where the client senior management team meet executives from JICs and vendors at the leading edge of the audience measurement field. We are also helping the client to develop technology partnerships that address capability gaps and enhance its proposition.
Publisher Digital Monetisation
A major publisher was navigating rapid digital market change. Its senior management team wanted to understand the outlook for digital monetisation, learn how peers’ revenue models are evolving, and consider potential responses. We reviewed digital advertising market developments and future trends; assessed implications for yield growth; benchmarked international publisher monetisation strategies; and identified implications for the client’s digital business.